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Media enquiries

Our media team would love to speak to journalists about our range of personal alarms and share inspiring stories about the people who use them. Browse our latest press coverage below.

We also have a full resource hub on our website where we provide insights on the latest news, including:

Member of staff

Get in touch

If you’re a member of the media and would like to speak to someone from our team, please do get in touch with us via .

Please only use this email address for media enquiries. Anyone requiring information on a product or purchase can email enquiries@ppptakingcare.co.uk.

Taking Care offices

About us

Taking.Care, a subsidiary of AXA Health, has been providing personal alarm services for more than 30 years. We've supported over ¼ million people and their families with personal alarms.

Last year, we handled over 784,000 alarm calls and resolved over 37,000 customer emergencies. Customers love the peace of mind the service offers. 99% of them say they like the security of knowing someone’s there at the press of a button.

We are the only Which? approved personal alarm service and the trusted provider of the Age Co personal alarm service. We employ around 150 staff, each carefully chosen for their caring and professional manner.

Follow us on Twitter @takingcareuk or Facebook facebook.com/takingcareuk

More about us

TakingCare Personal Alarms, part of AXA

Taking Care in the news

We can provide expert opinion and analysis of elder care in the UK and the challenges faced by older adults. Here are some of publications we've been featured in.

Angela Rippon dancing

October 2023

Angela Rippon could help reduce dementia and improve health

Experts hope Angela Rippon's appearance on Strictly Come Dancing could help improve the health of the nation and even reduce dementia.

Devon Live

Snow White elderly lady

September 2023

What would Disney princess look like if she was 100 years old? AI predicts heartbreaking future

With the story of Snow White first being 86 years ago - and the princess being a teenager in the tale - she would currently be celebrating her 100th birthday in real life.

National World

August 2023

Fears for a million elderly as BT phone switch cut mum with dementia off from family

It comes as a million households are set to be forced to transfer to broadband to keep their landline, with fears the elderly could be cut off as the old copper wire system will be replaced by digital voice technology.

Mirror

Canary Workers

August 2023

The reality for unpaid carers is laid bare in a new report

The majority of people think unpaid carers need more money than they currently get. That’s the verdict of a new piece of research, which also reveals that every week people perform over 67m hours worth of support in unpaid caring role.

Canary Workers' Co-op

London News

August 2023

Sussex influencer shares experience of caring for elderly parents

A new report from TakingCare Personal Alarms, "Unpaid and under pressure: are Brits trapped caring for elderly parents?" has revealed exclusive insight into the reality of unpaid carers in the UK. Statistics from Carers UK finds that

London News

AI generated Barbie image showing old age

July 2023

Barbie: AI shows what Barbie would look like in real-life

Life in plastic would not be so fantastic for a real-life Barbie. AI generated artwork, created through Midjourney by elderly experts Taking Care, depicts Barbie as having maintained her glamorous, bubble gum pink appearance in her old age.

National World

Falls prevention media coverage

June 2023

Successful tech project that could detect a fall up to 32 days before it occurs wins £1.3m

A “game-changing” new technology-enabled care programme is helping to prevent falls among the older population, which is particularly prevalent as the NHS says that around one-third of adults over 65 and half of people over 80 will have at least one fall a year.

AT Today

Daily Star heatwave news story

Jun 2023

UK heatwave could see Brits '188% more at risk of death'

Experts are claiming that elderly people are 188% more at risk of dying during heatwaves, as was evidenced during the record-breaking hot weather the United Kingdom suffered in 2022.

Daily Star

Elderly lady with family carer

June 2023

Thousands could get DWP £600 cost of living payment with simple benefits change

Thousands of people who struggle to live on Carer's Allowance could boost their income and gain access to cost of living payments with a simple benefits change.

MSN

Dementia risk infographic

May 2023

Five 'early' dementia symptoms - expert says 'the first port of call should be GP'

Dementia looms large in midlife, with memory lapses often ringing alarm bells. An expert has highlighted the daily situations and behaviours that could alert to the mind-robbing condition.

Daily Express

Older lady with mobile

March 2023

Telecare could save NHS over £200m a year, new data shows

A new report from technology-enabled care (TEC) specialist TakingCare has revealed how much money telecare could save the NHS each year, as forecasts predict the UK’s population of over-75s could double in the next 10 years.

AT Today

Elderly person with dementia

April 2023

Five 'early' dementia symptoms - expert says 'the first port of call should be GP'

Dementia looms large in midlife, with memory lapses often ringing alarm bells. An expert has highlighted the daily situations and behaviours that could alert to the mind-robbing condition.

MSN

Elderly couple

April 2023

Expert reveals fall prevention tips for elderly at home after new shocking statistics

One in three over 65s have at least one fall a year, however the risk of falls increases to one in two for people aged over 80 and costs the NHS £350M per year.

Lifestyle Daily

Jeremy Hunt

April 2023

Social care organisations declare “a missed opportunity” for tax and spending plans

The Chancellor of the Exchequer, Jeremy Hunt, has unveiled the Spring Budget 2023, which outlines the UK Government’s plans for tax and spending policy in the UK but it has received a mixed response from social care organisations.

Thiis.co.uk

Elderly lady walking

March 2023

Best personal alarms for the elderly tried and tested

For those who care for an old-age pensioner, one of the best ways to offer the best level of support is by investing in a personal alarm. But which type of personal alarm would best suit your needs and those of your elderly relative?

Evening Standard

Elderly carer

March 2023

Millions urged to check if they could be entitled to 'vital' benefit worth £3,624 a year

Louise Yasities, elderly care expert at TakingCare Personal Alarms said: "It can be so challenging for carers who may be looking after an elderly parent or relative, especially during the current cost of living crisis where many are trying to juggle their finances."

Daily Express

Family carer

January 2023

DWP rule means 10.6m at risk of losing cost of living payments

Cost of Living payments will be handed out by the Department for Work and Pensions (DWP) this spring in a bid to help Brits cope with inflation and the financial crisis, but millions look set to be overlooked.

MSN

Lancashire Live

October 2022

Urgent message to the elderly over unplugging alarms to save money on bills

TakingCare Personal Alarms says that despite Prime Minister, Elizabeth Truss providing an energy price cap of £2,500 from October for a typical household, many elderly people still face the harsh choice between heating or eating this winter.

Lancs Live

Daily Record

October 2022

Older people urged not to unplug or return personal alarm units to save money on energy bills

The UK’s leading personal alarm provider has issued an urgent warning to older people who may be considering turning off their personal alarm unit to save money in response to the rising cost of living.

Daily Record

Intermediary

October 2022

Older people could lose over 50% of property capital paying for rising care costs, new data reveals

Homeowners could lose as much as 56% of the capital of their home to supplement their care home costs, according to latest research by TakingCare Personal Alarms.

The Intermediary

Leicester Mercury

October 2022

State pensioners issued urgent personal alarm advice during cost of living crisis

The cost of living crisis has seen bills rise rapidly and is forecast to plunge 86.4 percent of pensioner couples into fuel poverty this winter. However, they are being warned that this should not come at the cost of safety, in the form of disabling their personal safety alarms.

Leicester Mercury

Daily Echo

August 2022

TakingCare says Lymington has highest life expectancy in UK

Taking Care Personal Alarms says people living in Lymington can expect to live until they are 86.7 years old, compared with the UK average of 81. And Lymington's popularity among older people is growing, with more than 30 per cent of Lymington's population aged 65+.

Daily Southern Echo

Wales Pioneer

August 2022

Llandudno crowned number one place in UK to retire in new study

A report from personal alarm provider TakingCare Personal Alarms has rated Llandudno as the best UK town or city for people to retire to. Following audits across a range of cost, health and lifestyle factors, the seaside town claimed the top spot thanks to the elevated quality of life it offers to people aged 65 or older.

North Wales Pioneer

Age Tech World

August 2022

New AI learns behaviour patters to support independent living

Integrating AI technology with telecare is a potential game-changer and will be an instrumental part of introducing preventative, unobtrusive care solutions into the homes of vulnerable older people.

Age Tech World

TakingCare Sense

July 2022

Taking Care launch industry-leading monitoring device with Artificial Intelligence

This new monitoring device from Taking Care uses AI to track the daily routines of older people, for less than the cost of a cup of coffee per week.

TakingCare Personal Alarms

Daily Express

July 2022

Elderly travellers should avoid common meal in Europe during heatwave - 'could be fatal'

A heatwave is affecting most of Europe meaning holidaymakers, especially the elderly, should be taking extra precautions when travelling abroad this summer.

Daily Express

Daily Express

June 2022

Rising care costs could halve elderly Britons' property wealth

With the number of over-85s set to treble by 2066, many Britons will be weighing up where they should settle down and enjoy their twilight years. Researchers at personal alarm provider Taking Care have compiled a list of the best UK towns and cities for people aged 65 and over.

Daily Express

Financial Times FT

June 2022

Rising care costs could halve elderly Britons' property wealth

Older people could lose up to 56 per cent of the value of their home to pay for rising care costs, despite increasing property prices, TakingCare has warned.

FT

TakingCare

June 2022

Where are the best places in the UK for older people to live?

As we get older, choosing somewhere to live comes with new priorities, with influences such as access to green spaces, quality of elderly care, ambulance wait times and even - maybe- where you can get hold of a decent fish and chips. We’ve analysed the best towns and cities from across the UK based on some of the things that are most important to the older generation.

TakingCare Personal Alarms

Mirror

May 2022

Queen's corgis could be 'hidden' health risk at Platinum Jubilee, expert warns

Small pets like corgis are a major tripping hazard for frail older adults, according to home safety expert Louise Yasities from fall prevention team, TakingCare.

Mirror

Caring Times

June 2022

Getting ready for Learning at Work Week with Sally Gunnell OBE

Taking Care will mark the week with a combination of high-profile guest speakers, including Olympic athlete Sally Gunnell and Justin Hughes, a former Tornado pilot and Red Arrows flyer.

Caring Times

AT Today

March 2022

First national TEC provider completes testing of alarms ahead of digital switchover

Taking Care has become the country’s first telecare provider to complete full testing of its personal alarm range before the switchover from analogue to digital telephone networks by 2025.

AT Today

TSA Voice

February 2022

Simon Jupp MP Visits Taking Care to see the life-saving benefits that TEC delivers

Taking Care has opened its doors to Simon Jupp MP, to demonstrate the benefits of Technology Enabled Care (TEC) in keeping older adults safe in the homes they love for longer.

TSA Voice

Global Health

December 2021

Taking Care win at the Social Care Awards

Taking Care, one of the UK’s largest digital monitoring services in the UK, has won Best Elderly Personal Alarm Specialist in the GHP Social Care Awards.

Global Health and Pharma

Press releases

Recent press announcements and company news from TakingCare Personal Alarms.

Flu jab

October 2023

Our care experts urge pensioners to get flu jab and Covid vaccine

With cold, flu and Covid on the rise, our care experts recommend people take advantage of flu jabs and Covid vaccines to stay safe this winter.

Read more

Digital alarms press release

September 2022

We've launched our most resilient personal alarms to address the digital switchover

We've launched our new Digital Personal Alarm and Digital Fall Alarm, the first personal alarm devices to use two multi-network SIMs to help counteract the impact of the digital phone line switchover, due to be completed by 2025.

Read more

AI home care press release

July 2022

TakingCare launches industry-leading monitoring device with Artificial Intelligence

Taking Care Sense is the UK’s first telecare device to act as a preventative measure to help more older people to live independently at home. It alerts care providers, family members or friends of changes to routine, prompting them to check in on their elderly relatives.

Read more

Taking Care Prevent press release

June 2022

Taking Care launch the first consumer device designed to identify a risk of a fall

Taking Care Prevent is the first of it's kind service, designed to improve the health outcomes of older vulnerable customers by reducing the likelihood of a fall.

Read more

Digital switchover press release

March 2022

Taking.Care are the first personal alarm provider to complete testing ahead of the digital switchover

We have completed extensive testing of our personal alarms with Openreach. This means Taking.Care are the first personal alarm provider to complete full testing of their product range before the planned switchover from analogue to digital telephone networks by 2025.

Read more

Awards press release

December 2021

We've been voted Best Elderly Personal Alarm Specialist!

We’re excited to have been awarded Best Elderly Personal Alarm Specialist in the GHP Social Care Awards 2022.

Read more

RAFBF press release

November 2021

Supporting RAF veterans to maintain their independence

Taking Care have formed a new partnership with the RAF Benevolent Fund to help RAF veterans continue to live independently for longer.

Read more

Adur press release

July 2021

Celebrating our continued partnership with Adur District Council

We're delighted to announce we will be providing Adur District Council's 24/7 alarm monitoring service as we continue our long-standing partnership.

Read more

Royal British Legion press release

May 2021

Royal British Legion celebrates 100 years of supporting the Armed Forces community

The Royal British Legion are celebrating 100 years of supporting veterans and the Armed Forces and we're sponsoring their centenary cook book.

Read more

Stonewater press release

April 2021

Taking Care is to provide 24/7 peace of mind to Stonewater residents

TakingCare Personal Alarms has signed a three-year contract with leading housing provider Stonewater. We will be providing 24/7 monitoring services to more than 3,500 Stonewater customers.

Read more

Brain in Hand press release

September 2020

Taking Care partner with Brain in Hand

Taking Care has just won a new contract to provide 24/7 response services for Brain in Hand’s digital support app.

Read more