Media enquiries
Our media team would love to speak to journalists about our range of personal alarms and share inspiring stories about the people who use them. Browse our latest press coverage below.
We also have a full resource hub on our website where we provide insights on the latest news, including:
Get in touch
If you’re a member of the media and would like to speak to someone from our team, please do get in touch with us via .
Please only use this email address for media enquiries. Anyone requiring information on a product or purchase can email enquiries@ppptakingcare.co.uk.
About us
Taking.Care, a subsidiary of AXA Health, has been providing personal alarm services for more than 30 years. We've supported over ¼ million people and their families with personal alarms.
Last year, we handled over 784,000 alarm calls and resolved over 37,000 customer emergencies. Customers love the peace of mind the service offers. 99% of them say they like the security of knowing someone’s there at the press of a button.
We are the only Which? approved personal alarm service and the trusted provider of the Age Co personal alarm service. We employ around 150 staff, each carefully chosen for their caring and professional manner.
Follow us on Twitter @takingcareuk or Facebook facebook.com/takingcareuk
Taking Care in the news
We can provide expert opinion and analysis of elder care in the UK and the challenges faced by older adults. Here are some of publications we've been featured in.
July 2024
Urgent warning over side effects of pills that millions are unaware of
A warning is issued for Brits who take multiple medications - including those for conditions such as high blood pressure, heart problems and blood sugar control.
June 2024
DWP told to pay £400 a week Carer's Allowance as 5.7 million give up work to care for relatives
The Department for Work and Pensions (DWP) has been called upon to increase the support it provides to carers, following criticism that current payments do not cover costs.
May 2024
Symptoms of a deadly and heartbreaking disease can be prevented and eased with gardening
While a dementia diagnosis can be devastating to an individual or their family, there are some methods to alleviate symptoms.
April 2024
'Unexpected' bill could see Britons lose thousands from property capital
With the average four-year stay in a care home costing between £200,000 to £240,000, experts at TakingCare said most Britons resort to using money from their homes to foot the bill.
April 2024
Carer’s leave: Women face ‘daughterhood penalty’
Women face being stung with motherhood and ‘daughterhood’ penalties, as a survey shows that two-thirds of people believe women should be the ones to take on the responsibility of caring for elderly parents and relatives.
April 2024
Exeter health firm tackles 'taboo' of elderly care with new campaign
A new multi-channel marketing campaign from TakingCare Personal Alarms has been launched after it was revealed that nearly two thirds of people (64%) are unwilling to talk to their elderly parents about future care plans.
March 2024
ITV Tonight: Series 26, Episode 9
Andrew Ridpath, Head of Customer Experience, discussed with ITV Tonight how older adults are being impacted by the Digital Switchover and how Taking Care are actively supporting customers with fully digital alarms and guidance.
March 2024
Elderly living in homes as cold as 8C, new in-home monitor reveals
A leading elderly care company has warned of the dangers of poorly heated homes after a study found that 45% of homes occupied by vulnerable elderly people were heated to below NHS recommendations in January 2024.
January 2024
DWP confirms new carer payments from April in response to calls for extra cash
One recent report from TakingCare Personal Alarms found that 80 per cent of people don't perceive the current rate of Carer's Allowance to be sufficient. More than one in four say they would need more than £100 per week to care for someone in the ongoing cost of living crisis.
October 2023
Angela Rippon could help reduce dementia and improve health
Experts hope Angela Rippon's appearance on Strictly Come Dancing could help improve the health of the nation and even reduce dementia.
September 2023
What would Disney princess look like if she was 100 years old? AI predicts heartbreaking future
With the story of Snow White first being 86 years ago - and the princess being a teenager in the tale - she would currently be celebrating her 100th birthday in real life.
August 2023
Fears for a million elderly as BT phone switch cut mum with dementia off from family
It comes as a million households are set to be forced to transfer to broadband to keep their landline, with fears the elderly could be cut off as the old copper wire system will be replaced by digital voice technology.
August 2023
The reality for unpaid carers is laid bare in a new report
The majority of people think unpaid carers need more money than they currently get. That’s the verdict of a new piece of research, which also reveals that every week people perform over 67m hours worth of support in unpaid caring role.
August 2023
Sussex influencer shares experience of caring for elderly parents
A new report from TakingCare Personal Alarms, "Unpaid and under pressure: are Brits trapped caring for elderly parents?" has revealed exclusive insight into the reality of unpaid carers in the UK. Statistics from Carers UK finds that
July 2023
Barbie: AI shows what Barbie would look like in real-life
Life in plastic would not be so fantastic for a real-life Barbie. AI generated artwork, created through Midjourney by elderly experts Taking Care, depicts Barbie as having maintained her glamorous, bubble gum pink appearance in her old age.
June 2023
Successful tech project that could detect a fall up to 32 days before it occurs wins £1.3m
A “game-changing” new technology-enabled care programme is helping to prevent falls among the older population, which is particularly prevalent as the NHS says that around one-third of adults over 65 and half of people over 80 will have at least one fall a year.
Jun 2023
UK heatwave could see Brits '188% more at risk of death'
Experts are claiming that elderly people are 188% more at risk of dying during heatwaves, as was evidenced during the record-breaking hot weather the United Kingdom suffered in 2022.
June 2023
Thousands could get DWP £600 cost of living payment with simple benefits change
Thousands of people who struggle to live on Carer's Allowance could boost their income and gain access to cost of living payments with a simple benefits change.
May 2023
Five 'early' dementia symptoms - expert says 'the first port of call should be GP'
Dementia looms large in midlife, with memory lapses often ringing alarm bells. An expert has highlighted the daily situations and behaviours that could alert to the mind-robbing condition.
March 2023
Telecare could save NHS over £200m a year, new data shows
A new report from technology-enabled care (TEC) specialist TakingCare has revealed how much money telecare could save the NHS each year, as forecasts predict the UK’s population of over-75s could double in the next 10 years.
April 2023
Five 'early' dementia symptoms - expert says 'the first port of call should be GP'
Dementia looms large in midlife, with memory lapses often ringing alarm bells. An expert has highlighted the daily situations and behaviours that could alert to the mind-robbing condition.
April 2023
Expert reveals fall prevention tips for elderly at home after new shocking statistics
One in three over 65s have at least one fall a year, however the risk of falls increases to one in two for people aged over 80 and costs the NHS £350M per year.
April 2023
Social care organisations declare “a missed opportunity” for tax and spending plans
The Chancellor of the Exchequer, Jeremy Hunt, has unveiled the Spring Budget 2023, which outlines the UK Government’s plans for tax and spending policy in the UK but it has received a mixed response from social care organisations.
March 2023
Best personal alarms for the elderly tried and tested
For those who care for an old-age pensioner, one of the best ways to offer the best level of support is by investing in a personal alarm. But which type of personal alarm would best suit your needs and those of your elderly relative?
March 2023
Millions urged to check if they could be entitled to 'vital' benefit worth £3,624 a year
Louise Yasities, elderly care expert at TakingCare Personal Alarms said: "It can be so challenging for carers who may be looking after an elderly parent or relative, especially during the current cost of living crisis where many are trying to juggle their finances."
January 2023
DWP rule means 10.6m at risk of losing cost of living payments
Cost of Living payments will be handed out by the Department for Work and Pensions (DWP) this spring in a bid to help Brits cope with inflation and the financial crisis, but millions look set to be overlooked.
October 2022
Urgent message to the elderly over unplugging alarms to save money on bills
TakingCare Personal Alarms says that despite Prime Minister, Elizabeth Truss providing an energy price cap of £2,500 from October for a typical household, many elderly people still face the harsh choice between heating or eating this winter.
October 2022
Older people urged not to unplug or return personal alarm units to save money on energy bills
The UK’s leading personal alarm provider has issued an urgent warning to older people who may be considering turning off their personal alarm unit to save money in response to the rising cost of living.
October 2022
Older people could lose over 50% of property capital paying for rising care costs, new data reveals
Homeowners could lose as much as 56% of the capital of their home to supplement their care home costs, according to latest research by TakingCare Personal Alarms.
October 2022
State pensioners issued urgent personal alarm advice during cost of living crisis
The cost of living crisis has seen bills rise rapidly and is forecast to plunge 86.4 percent of pensioner couples into fuel poverty this winter. However, they are being warned that this should not come at the cost of safety, in the form of disabling their personal safety alarms.
August 2022
TakingCare says Lymington has highest life expectancy in UK
Taking Care Personal Alarms says people living in Lymington can expect to live until they are 86.7 years old, compared with the UK average of 81. And Lymington's popularity among older people is growing, with more than 30 per cent of Lymington's population aged 65+.
August 2022
Llandudno crowned number one place in UK to retire in new study
A report from personal alarm provider TakingCare Personal Alarms has rated Llandudno as the best UK town or city for people to retire to. Following audits across a range of cost, health and lifestyle factors, the seaside town claimed the top spot thanks to the elevated quality of life it offers to people aged 65 or older.
August 2022
New AI learns behaviour patters to support independent living
Integrating AI technology with telecare is a potential game-changer and will be an instrumental part of introducing preventative, unobtrusive care solutions into the homes of vulnerable older people.
July 2022
Taking Care launch industry-leading monitoring device with Artificial Intelligence
This new monitoring device from Taking Care uses AI to track the daily routines of older people, for less than the cost of a cup of coffee per week.
July 2022
Elderly travellers should avoid common meal in Europe during heatwave - 'could be fatal'
A heatwave is affecting most of Europe meaning holidaymakers, especially the elderly, should be taking extra precautions when travelling abroad this summer.
June 2022
Rising care costs could halve elderly Britons' property wealth
With the number of over-85s set to treble by 2066, many Britons will be weighing up where they should settle down and enjoy their twilight years. Researchers at personal alarm provider Taking Care have compiled a list of the best UK towns and cities for people aged 65 and over.
June 2022
Rising care costs could halve elderly Britons' property wealth
Older people could lose up to 56 per cent of the value of their home to pay for rising care costs, despite increasing property prices, TakingCare has warned.
June 2022
Where are the best places in the UK for older people to live?
As we get older, choosing somewhere to live comes with new priorities, with influences such as access to green spaces, quality of elderly care, ambulance wait times and even - maybe- where you can get hold of a decent fish and chips. We’ve analysed the best towns and cities from across the UK based on some of the things that are most important to the older generation.
May 2022
Queen's corgis could be 'hidden' health risk at Platinum Jubilee, expert warns
Small pets like corgis are a major tripping hazard for frail older adults, according to home safety expert Louise Yasities from fall prevention team, TakingCare.
June 2022
Getting ready for Learning at Work Week with Sally Gunnell OBE
Taking Care will mark the week with a combination of high-profile guest speakers, including Olympic athlete Sally Gunnell and Justin Hughes, a former Tornado pilot and Red Arrows flyer.
March 2022
First national TEC provider completes testing of alarms ahead of digital switchover
Taking Care has become the country’s first telecare provider to complete full testing of its personal alarm range before the switchover from analogue to digital telephone networks by 2025.
February 2022
Simon Jupp MP Visits Taking Care to see the life-saving benefits that TEC delivers
Taking Care has opened its doors to Simon Jupp MP, to demonstrate the benefits of Technology Enabled Care (TEC) in keeping older adults safe in the homes they love for longer.
December 2021
Taking Care win at the Social Care Awards
Taking Care, one of the UK’s largest digital monitoring services in the UK, has won Best Elderly Personal Alarm Specialist in the GHP Social Care Awards.
Press releases
Recent press announcements and company news from TakingCare Personal Alarms.
August 2024
The reality of paying for elderly care
Our data analysis shows that UK homeowners could lose around 50% of the value of their property if paying for residential care for an average stay of four years.
June 2024
The main causes of UK heatwave deaths
Analysis by TakingCare Personal Alarms explores how heat-related deaths in 2024/23, how this compares to previous years and offers predictions on how the number of heat-related deaths will increase as a result of climate change.
March 2024
Taking Care acquires Technicare Solutions prevention platform to enhance its preventative care model
Taking Care is happy to announce that it has acquired the wearable technology platform Advanced Risk Modelling for Early Detection (ARMED) from Technicare Solutions.
March 2024
#HaveTheTalk about elderly care
By being aware of the different types of elderly care and having the conversation about what support is available earlier, we can help our loved ones to remain healthy and independent for longer, so they can continue doing the things they love.
Janaury 2024
1.1 million alarm calls answered in 2023
In 2023, we answered over 1.1 million alarm calls and resolved over 49,900 emergencies. Our Emergency Resolution Team work 24-hours a day, 7 days a week, including Christmas Day and New Year's Day, to ensure no alarm call goes unanswered.
October 2023
Our care experts urge pensioners to get flu jab and Covid vaccine
With cold, flu and Covid on the rise, our care experts recommend people take advantage of flu jabs and Covid vaccines to stay safe this winter.
September 2022
We've launched our most resilient personal alarms to address the digital switchover
We've launched our new Digital Personal Alarm and Digital Fall Alarm, the first personal alarm devices to use two multi-network SIMs to help counteract the impact of the digital phone line switchover, due to be completed by 2025.
July 2022
TakingCare launches industry-leading monitoring device with Artificial Intelligence
Taking Care Sense is the UK’s first telecare device to act as a preventative measure to help more older people to live independently at home. It alerts care providers, family members or friends of changes to routine, prompting them to check in on their elderly relatives.
June 2022
Taking Care launch the first consumer device designed to identify a risk of a fall
Taking Care Prevent is the first of it's kind service, designed to improve the health outcomes of older vulnerable customers by reducing the likelihood of a fall.
March 2022
Taking.Care are the first personal alarm provider to complete testing ahead of the digital switchover
We have completed extensive testing of our personal alarms with Openreach. This means Taking.Care are the first personal alarm provider to complete full testing of their product range before the planned switchover from analogue to digital telephone networks by 2025.
December 2021
We've been voted Best Elderly Personal Alarm Specialist!
We’re excited to have been awarded Best Elderly Personal Alarm Specialist in the GHP Social Care Awards 2022.
November 2021
Supporting RAF veterans to maintain their independence
Taking Care have formed a new partnership with the RAF Benevolent Fund to help RAF veterans continue to live independently for longer.
July 2021
Celebrating our continued partnership with Adur District Council
We're delighted to announce we will be providing Adur District Council's 24/7 alarm monitoring service as we continue our long-standing partnership.
May 2021
Royal British Legion celebrates 100 years of supporting the Armed Forces community
The Royal British Legion are celebrating 100 years of supporting veterans and the Armed Forces and we're sponsoring their centenary cook book.
April 2021
Taking Care is to provide 24/7 peace of mind to Stonewater residents
TakingCare Personal Alarms has signed a three-year contract with leading housing provider Stonewater. We will be providing 24/7 monitoring services to more than 3,500 Stonewater customers.
September 2020
Taking Care partner with Brain in Hand
Taking Care has just won a new contract to provide 24/7 response services for Brain in Hand’s digital support app.