Our media team would love to speak to journalists about our range of personal alarms and share inspiring stories about the people who use them. Browse our latest press coverage below.
We also have a full resource hub on our website where we provide insights on the latest news, including the digital switchover and support for carers.
If you’re a member of the media and would like to speak to someone from our team, please do get in touch with us via marketing.team@taking.care.
Please only use this email address for media enquiries. Anyone requiring information on a product or purchase should email enquiries@taking.care.
Taking Care has been providing personal alarm services for more than 30 years. We've supported over ¼ million people and their families with personal alarms.
Last year, we handled over 784,000 alarm calls and resolved over 37,000 customer emergencies. Customers love the peace of mind the service offers. 99% of them say they like the security of knowing someone’s there at the press of a button.
We are the trusted provider of the Age UK Trading Personal Alarm service. We employ around 300 staff, each carefully chosen for their caring and professional manner.
Follow us on Twitter @takingcareuk or Facebook facebook.com/takingcareuk
We can provide expert opinion and analysis of elder care in the UK and the challenges faced by older adults. Here are some of publications we've been featured in.
July 2024
A warning is issued for Brits who take multiple medications - including those for conditions such as high blood pressure, heart problems and blood sugar control.
June 2024
The Department for Work and Pensions (DWP) has been called upon to increase the support it provides to carers, following criticism that current payments do not cover costs.
May 2024
While a dementia diagnosis can be devastating to an individual or their family, there are some methods to alleviate symptoms.
April 2024
With the average four-year stay in a care home costing between £200,000 to £240,000, experts at Taking Care said most Britons resort to using money from their homes to foot the bill.
April 2024
Women face being stung with motherhood and ‘daughterhood’ penalties, as a survey shows that two-thirds of people believe women should be the ones to take on the responsibility of caring for elderly parents and relatives.
April 2024
A new multi-channel marketing campaign from Taking Care Personal Alarms has been launched after it was revealed that nearly two thirds of people (64%) are unwilling to talk to their elderly parents about future care plans.
March 2024
Andrew Ridpath, Head of Customer Experience, discussed with ITV Tonight how older adults are being impacted by the Digital Switchover and how Taking Care are actively supporting customers with fully digital alarms and guidance.
March 2024
A leading elderly care company has warned of the dangers of poorly heated homes after a study found that 45% of homes occupied by vulnerable elderly people were heated to below NHS recommendations in January 2024.
January 2024
One recent report from Taking Care Personal Alarms found that 80 per cent of people don't perceive the current rate of Carer's Allowance to be sufficient. More than one in four say they would need more than £100 per week to care for someone in the ongoing cost of living crisis.
October 2023
Experts hope Angela Rippon's appearance on Strictly Come Dancing could help improve the health of the nation and even reduce dementia.
September 2023
With the story of Snow White first being 86 years ago - and the princess being a teenager in the tale - she would currently be celebrating her 100th birthday in real life.
August 2023
It comes as a million households are set to be forced to transfer to broadband to keep their landline, with fears the elderly could be cut off as the old copper wire system will be replaced by digital voice technology.
August 2023
The majority of people think unpaid carers need more money than they currently get. That’s the verdict of a new piece of research, which also reveals that every week people perform over 67m hours worth of support in unpaid caring role.
August 2023
A new report from Taking Care Personal Alarms, "Unpaid and under pressure: are Brits trapped caring for elderly parents?" has revealed exclusive insight into the reality of unpaid carers in the UK. Statistics from Carers UK finds that
July 2023
Life in plastic would not be so fantastic for a real-life Barbie. AI generated artwork, created through Midjourney by elderly experts Taking Care, depicts Barbie as having maintained her glamorous, bubble gum pink appearance in her old age.
June 2023
A “game-changing” new technology-enabled care programme is helping to prevent falls among the older population, which is particularly prevalent as the NHS says that around one-third of adults over 65 and half of people over 80 will have at least one fall a year.
June 2023
Experts are claiming that elderly people are 188% more at risk of dying during heatwaves, as was evidenced during the record-breaking hot weather the United Kingdom suffered in 2022.
June 2023
Thousands of people who struggle to live on Carer's Allowance could boost their income and gain access to cost of living payments with a simple benefits change.
May 2023
Dementia looms large in midlife, with memory lapses often ringing alarm bells. An expert has highlighted the daily situations and behaviours that could alert to the mind-robbing condition.
March 2023
A new report from technology-enabled care (TEC) specialist Taking Care has revealed how much money telecare could save the NHS each year, as forecasts predict the UK’s population of over-75s could double in the next 10 years.
April 2023
Dementia looms large in midlife, with memory lapses often ringing alarm bells. An expert has highlighted the daily situations and behaviours that could alert to the mind-robbing condition.
April 2023
One in three over 65s have at least one fall a year, however the risk of falls increases to one in two for people aged over 80 and costs the NHS £350M per year.
April 2023
The Chancellor of the Exchequer, Jeremy Hunt, has unveiled the Spring Budget 2023, which outlines the UK Government’s plans for tax and spending policy in the UK but it has received a mixed response from social care organisations.
March 2023
For those who care for an old-age pensioner, one of the best ways to offer the best level of support is by investing in a personal alarm. But which type of personal alarm would best suit your needs and those of your elderly relative?
March 2023
Louise Yasities, elderly care expert at Taking Care Personal Alarms said: "It can be so challenging for carers who may be looking after an elderly parent or relative, especially during the current cost of living crisis where many are trying to juggle their finances."
January 2023
Cost of Living payments will be handed out by the Department for Work and Pensions (DWP) this spring in a bid to help Brits cope with inflation and the financial crisis, but millions look set to be overlooked.
October 2022
Taking Care Personal Alarms says that despite Prime Minister, Elizabeth Truss providing an energy price cap of £2,500 from October for a typical household, many elderly people still face the harsh choice between heating or eating this winter.
October 2022
The UK’s leading personal alarm provider has issued an urgent warning to older people who may be considering turning off their personal alarm unit to save money in response to the rising cost of living.
October 2022
Homeowners could lose as much as 56% of the capital of their home to supplement their care home costs, according to latest research by Taking Care Personal Alarms.
October 2022
The cost of living crisis has seen bills rise rapidly and is forecast to plunge 86.4 percent of pensioner couples into fuel poverty this winter. However, they are being warned that this should not come at the cost of safety, in the form of disabling their personal safety alarms.
August 2022
Taking Care Personal Alarms says people living in Lymington can expect to live until they are 86.7 years old, compared with the UK average of 81. And Lymington's popularity among older people is growing, with more than 30 per cent of Lymington's population aged 65+.
August 2022
A report from personal alarm provider Taking Care Personal Alarms has rated Llandudno as the best UK town or city for people to retire to. Following audits across a range of cost, health and lifestyle factors, the seaside town claimed the top spot thanks to the elevated quality of life it offers to people aged 65 or older.
August 2022
Integrating AI technology with telecare is a potential game-changer and will be an instrumental part of introducing preventative, unobtrusive care solutions into the homes of vulnerable older people.
July 2022
This new monitoring device from Taking Care uses AI to track the daily routines of older people, for less than the cost of a cup of coffee per week.
Taking Care Personal Alarms
July 2022
A heatwave is affecting most of Europe meaning holidaymakers, especially the elderly, should be taking extra precautions when travelling abroad this summer.
June 2022
With the number of over-85s set to treble by 2066, many Britons will be weighing up where they should settle down and enjoy their twilight years. Researchers at personal alarm provider Taking Care have compiled a list of the best UK towns and cities for people aged 65 and over.
June 2022
Older people could lose up to 56 per cent of the value of their home to pay for rising care costs, despite increasing property prices, Taking Care has warned.
June 2022
As we get older, choosing somewhere to live comes with new priorities, with influences such as access to green spaces, quality of elderly care, ambulance wait times and even - maybe- where you can get hold of a decent fish and chips. We’ve analysed the best towns and cities from across the UK based on some of the things that are most important to the older generation.
May 2022
Small pets like corgis are a major tripping hazard for frail older adults, according to home safety expert Louise Yasities from fall prevention team, Taking Care.
June 2022
Taking Care will mark the week with a combination of high-profile guest speakers, including Olympic athlete Sally Gunnell and Justin Hughes, a former Tornado pilot and Red Arrows flyer.
March 2022
Taking Care has become the country’s first telecare provider to complete full testing of its personal alarm range before the switchover from analogue to digital telephone networks by 2025.
February 2022
Taking Care has opened its doors to Simon Jupp MP, to demonstrate the benefits of Technology Enabled Care (TEC) in keeping older adults safe in the homes they love for longer.
December 2021
Taking Care, one of the UK’s largest digital monitoring services in the UK, has won Best Elderly Personal Alarm Specialist in the GHP Social Care Awards.
Recent press announcements and company news from Taking Care Personal Alarms.
March 2026
We’re delighted to announce our new partnership with CareCo, one of the UK’s leading retailers of mobility and independent living equipment.
December 2025
Leading private equity investor LDC has backed the management buyout of Taking Care Personal Alarms.
November 2025
Through this partnership, Taking Care will continue to be the sole provider of personal alarms sold under the Age UK Trading brand.
August 2024
Our data analysis shows that UK homeowners could lose around 50% of the value of their property if paying for residential care for an average stay of four years.
June 2024
Analysis by Taking Care Personal Alarms explores how heat-related deaths in 2024/23, how this compares to previous years and offers predictions on how the number of heat-related deaths will increase as a result of climate change.
March 2024
Taking Care is happy to announce that it has acquired the wearable technology platform Advanced Risk Modelling for Early Detection (ARMED) from Technicare Solutions.
March 2024
By being aware of the different types of elderly care and having the conversation about what support is available earlier, we can help our loved ones to remain healthy and independent for longer, so they can continue doing the things they love.
Janaury 2024
In 2023, we answered over 1.1 million alarm calls and resolved over 49,900 emergencies. Our Emergency Resolution Team work 24-hours a day, 7 days a week, including Christmas Day and New Year's Day, to ensure no alarm call goes unanswered.
October 2023
With cold, flu and Covid on the rise, our care experts recommend people take advantage of flu jabs and Covid vaccines to stay safe this winter.
September 2022
We've launched our new Digital Personal Alarm and Digital Fall Alarm, the first personal alarm devices to use two multi-network SIMs to help counteract the impact of the digital phone line switchover, due to be completed by 2025.
July 2022
Taking Care Sense is the UK’s first telecare device to act as a preventative measure to help more older people to live independently at home. It alerts care providers, family members or friends of changes to routine, prompting them to check in on their elderly relatives.
June 2022
Taking Care Prevent is the first of it's kind service, designed to improve the health outcomes of older vulnerable customers by reducing the likelihood of a fall.
March 2022
We have completed extensive testing of our personal alarms with Openreach. This means Taking Care are the first personal alarm provider to complete full testing of their product range before the planned switchover from analogue to digital telephone networks by 2025.
December 2021
We’re excited to have been awarded Best Elderly Personal Alarm Specialist in the GHP Social Care Awards 2022.
November 2021
Taking Care have formed a new partnership with the RAF Benevolent Fund to help RAF veterans continue to live independently for longer.
July 2021
We're delighted to announce we will be providing Adur District Council's 24/7 alarm monitoring service as we continue our long-standing partnership.
May 2021
The Royal British Legion are celebrating 100 years of supporting veterans and the Armed Forces and we're sponsoring their centenary cook book.
April 2021
Taking Care Personal Alarms has signed a three-year contract with leading housing provider Stonewater. We will be providing 24/7 monitoring services to more than 3,500 Stonewater customers.
September 2020
Taking Care has just won a new contract to provide 24/7 response services for Brain in Hand’s digital support app.
