Which? Trusted Traders
Approved Service
Personal alarm<br>warranty included
Personal alarm
warranty included
Award winning<br>24/7 service
Award winning
24/7 service
Rated 4.7 out of 5
on TrustPilot
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Are you or a loved one at risk of a fall?

Every 10 seconds, a loved one in the UK has a fall. Find out your risk score in 2 minutes.


Service worked extremely well when my Aunt had a fall indoors. The process worked quickly and effectively, alerting me to the situation so that I could take the necessary action to get my Aunt the support she needed.

Terry Tomecek

6th November 2021

No telephone landline is needed

The Digital Personal Alarm is perfect if you don't have a telephone landline or want an in-home personal alarm that is unaffected by the telephone network's digital switchover

The Digital Personal Alarm has three key parts:

  • A wrist or neck pendant that is lightweight and comfortable so it can be worn all day.
  • An in-home digital alarm unit that plugs into the mains power socket and does not require a telephone landline. It has a 70-hour battery, so you can even get help in a power cut.
  • Press the emergency button on the pendant or alarm unit to speak with our friendly, award-winning 24-hour Emergency Resolution Team in any emergency, including a fall or if you feel unwell.

BT is upgrading the nation's telephone network to a new digital service. Personal alarms that use a telephone landline may not work on the new digital telephone network, and some may need an adapter.

The Digital Personal Alarm is a good choice if you do not have a telephone landline or want a personal alarm that will be unaffected by the digital switchover.


Very impressive service and everyone so far has been friendly and reassuing. Excellent service and good value for money - would definitely recommend.

Caroline B

1st February 2022

Over 170,000 happy customers since 2008. Rated 4.7 out of 5 on Trustpilot logo.

How the Digital Personal Alarm works

Get help 24 hours a day if you are in distress, have a fall, feel unwell or need assistance in any emergency.

Digital alarm pendant

Press the button on your pendant, any time of the day or night. You will be quickly connected to our UK-based 24-hour Emergency Resolution Team.

Digital alarm unit

The alarm unit has a powerful built-in speaker and microphone so you can speak with the Emergency Resolution Team. They will know who you are and where you live, even if you are unable to speak.

Digital alarm works up to 300m from the alarm unit

The personal alarm pendant works in your home and garden approximately 300 metres / 984 feet from the alarm unit. It gives you the confidence you can get help should you need it.

Alarm monitoring centre will get help in an emergency

Our 24/7 Emergency Resolution Team will speak with you through the alarm unit. They will call friends, family or the emergency services if you do not respond or if you need further help.

Start your 30-day risk-free home trial + 1 month free monitoring

Try the Digital Personal Alarm with confidence, you can return it free of charge within 30 days, and we will refund the entire cost of your order.

Pay monthly or annually

Pay Monthly


per month (exc VAT)

£21.59 inc VAT

Buy now

  • Free month's subscription
  • Free next working day delivery
  • Free lifetime warranty
  • One-off £69.99 set up fee (£83.99 inc VAT)
Pay Annually


per year (exc VAT)

£233.15 inc VAT

Buy now

  • Save 10% by paying annually
  • Free month's subscription
  • Free next working day delivery
  • Free lifetime warranty
  • One-off £69.99 set up fee (£83.99 inc VAT)

Most of our customers don't need to pay VAT on their personal alarms if they, or the person they are buying the alarm for, have a condition that requires regular medication or are registered disabled.

Help Find out more about VAT exemption

Image gallery

Choose how you would like to wear the Digital Personal Alarm by selecting the neck or wrist option when you order.

Peace of mind with a Digital Personal Alarm

Enjoy doing the things you love, with confidence you can get help in an emergency.

The digital personal alarm is a popular choice if you do not have a landline or if your phone line will be upgraded to the new digital network.

Get help from the home and garden

Continue enjoying the comfort of your home and garden with the reassurance that you can get help should you need it. The personal alarm pendant works up to 300 metres / 984 feet from the alarm unit.

Simple to follow voice-guided set up

Follow the alarm unit's voice-guided set up instructions to quickly and easily set up the Digital Personal Alarm yourself; a friend or a family member can also setup the alarm without the help of a technician.

Waterproof pendant

The pendant is waterproof up to 1.5 metres for 30 minutes so it can be worn in the bath or shower where there is a risk of a slip or fall.

Speak directly through the alarm unit

The alarm unit has a built-in powerful speaker and microphone. The Emergency Resolution Team can speak with you through the alarm unit, even if you are in a different room.

No need to charge your pendant

The pendant has a long 5-year battery life, so you do not have to worry about charging the pendant. If the battery needs replacing, we will arrange this free of charge.

The best possible coverage

No telephone landline is needed to use the digital alarm package. The pre-fitted multi-network SIM will ensure the alarm unit will remain connected as long as there is a mobile network. The SIM and data usage are included in your subscription so there are no extra costs.

Choose how to wear the pendant

The pendant is small and lightweight. Choose a hypoallergenic chain to wear around the neck or a strap to wear around your wrist.

6.2 seconds average response time*

Our Emergency Resolution Team responds to alarm calls within an average of 6.2 seconds so you and your family can be confident you’ll receive the support you deserve.

No long-term contract

We offer a 30-day money-back guarantee if you decide the Digital Personal Alarm is not for you. After this period, you can cancel any time, and there are no hidden charges. Your subscription includes unlimited alarm calls and a lifetime warranty.

What's included in your subscription

Here’s what you get with the Digital Personal Alarm.

What's included

With your subscription

  • 24-hour award-winning UK-based emergency resolution
  • Unlimited alarm calls
  • 30-day money-back guarantee
  • Free lifetime warranty and repair

In the box

  • Digital alarm pendant and in-home alarm unit
  • Hypoallergenic neck chain or wrist strap (depending on your choice when ordering)
  • Power adapter with 3-metre cable
  • User guide

Free delivery

  • Free next working day delivery in England and Wales for orders received before 1pm, Monday – Friday
  • 48-hour delivery for other areas

Digital alarm unit for the home


Digital alarm pendant

  • IP68 waterproof in shower and bath
  • 5-year battery life
  • Works up to 300 metres / 984 feet from the alarm unit

Alarm unit

  • Size: 185mm x 122mm x 41mm (width x length x depth)
  • Works in a power cut: approximately 70-hour battery life

Paying for your subscription

The subscription for the 24-hour alarm monitoring service is collected by Direct Debit.

Ordering online

When ordering online, choose how you would like to pay the set-up cost and first subscription payment:

  • You can either pay by debit/credit card and set up the Direct Debit instruction later.
  • Or you can choose to include the set-up cost in your first Direct Debit payment.
  • Once your order is confirmed, please complete the Direct Debit form
  • Your order confirmation email will also include a link to the Direct Debit form in case you, or the person paying the Direct Debit, are unable to complete the form immediately.

Our UK-based 24-hour Emergency Resolution Team has a proven track record of finding people with dementia.

Ordering by telephone

If you prefer to order by telephone, call 0800 085 7371, Monday - Friday, 8am - 6pm.

The Sales Advisor will take your Direct Debit details during the call.

Do I pay VAT?

You may not need to pay VAT on your personal alarm

If you, or the person you are buying the alarm for, have a condition that requires regular medication or are registered disabled then you may be eligible for VAT exemption.

In fact, 94% of our customers do not pay VAT on their orders,

If you think you qualify as VAT exempt, you can select this option when ordering online. We'll ask you to provide some details and take care of the rest for you.

For the purposes of the VAT relief, you are chronically sick or disabled if:

  • You have a physical or mental impairment which has a long-term and substantial adverse effect upon your ability to carry out everyday activities.
  • You have a condition that the medical profession treats as a chronic sickness, such as diabetes.
  • You have a terminal illness.

Provided below are examples of medical conditions which may be applicable:

Alzheimers Endocarditis
Addison's disease Epilepsy
Angina Gastro-oesophageal Reflux Disorder
Ankylosing Spondylitis Glaucoma
Arthritis Haemophilia
Asthma Hypertension
Benign Prostate Hypertrophy Hypothyroidism
Bronchiectasis Inflammatory Bowel Disease
Cancer Motor Neuron Disease
Cardiac Arrythmias Multiple Sclerosis
Cardiac failure Myasthenia Gravis
Cardiomyopathy Osteoarthritis
Chronic Bronchitis Osteoporosis
Chronic Obstructive Airways Disease Paget's disease
Chronic Obstructive Pulmonary Disorder Pancreatic Disease
Chronic Renal Disease Paraplegia
Chronic Urinary Tract Infection Parkinson's disease
Coronary Artery Disease Peptic Ulcers
Crohn's Disease Peripheral Vascular Disease
Cryoglobinaemia Pituitary Adenomas
Cystic Fibrosis Psoriasis
Deep Vein Thrombosis Psychosis
Dementia Quadraplegia
Dermatomyocitis Rheumatoid Arthritis
Diabetes Stroke
Diverticulitis Systemic Lupus Erythematosus
Dysrhythmia Thrombocytopaenia
Dystonia Thyroid Disorder
Emphysema Transient Ischaemic Attack
Ulcerative Colitis

Frequently asked questions

  • What is the difference between the In-Home Classic Personal Alarm and the Digital Personal Alarm?

    The main difference is how the alarm base units make an alarm call. The In-Home Classic Personal Alarm uses a telephone landline and therefore the base unit needs to be connected to your telephone socket. The Digital Personal Alarm uses a multi-network SIM card instead of a telephone landline, so it is perfect for customers who don't have a telephone line or if their phone line is being upgraded to the digital network (known as the Digital Switchover). The SIM and data usage are included in your subscription so there are no extra costs.

  • What is the Digital Switchover?

    BT has announced that by 2025 all analogue phone lines will be replaced with digital ones. The switchover means all new houses are set to be built with a digital-only connection from 2023 and many households have already upgraded.

    Telephone landlines will still exist, and you can still have a landline telephone at home. However, the network that the phone uses will be different. Your telephone provider will send you a digital hub that you will need to connect your phone to. Any other equipment that connects to the phone line will also need to be connected to the digital hub. You may also need to replace your telephone handset, although your telephone provider can advise on this.

    You can find out more about the telephone digital switchover on our Resources and Advice web pages.

    Many personal alarms (like the In-Home Classic Personal Alarm and In-Home Classic + Fall Alarm) have traditionally relied on analogue telephone landlines. Newer devices, including the Digital Personal Alarm and Taking Care Anywhere, are unaffected because they do not use a telephone landline.

  • Is the Digital Personal Alarm pendant waterproof?

    Yes, the pendant is waterproof up to 1.5 metres for 30 minutes (IP68 standard) and can be worn in the bath and shower. 

  • What happens when I press the button on my Digital Personal Alarm?

    When you press the emergency button on the pendant or base unit, an alarm call is made to our 24/7 Emergency Resolution Team. Your alarm call will be answered quickly within an average time of 6.2 seconds**.

    The Emergency Resolution Team will know who you are and where you live. The Emergency Resolution Team will talk with you over the alarm unit and assess the situation. Even if you are unable to speak, they will know where to direct help.

    If you need further help, we will either call your nominated emergency contacts, such as friends, neighbours or family, or the emergency services. 

  • Will my personal alarm work if there is a power cut?

    Yes, the battery backup in your in-home alarm unit will work for approximately 70 hours, if fully charged. This means that during a power cut, you will still be able to make an alarm call and speak with our Emergency Resolution Team.

  • Can I choose how to wear the Digital Personal Alarm pendant?

    Yes, you can choose either the wrist strap or neck pendant when you place your order.

  • Can I have more than one Digital Personal Alarm pendant?

    Yes, you can add another pendant for anyone living at the same address, or for use as a spare, for just £4 per month (£4.80 including VAT) when you place your order. If ordering online, you can select this option when you choose your subscription plan and package options.

  • Do I need a key safe?

    We recommend customers have a key safe, particularly if they do not have an emergency contact who lives within 30 minutes travel time that can come to their assistance when needed.

    If you have a key safe, you can share the location and code with us. We will only give the code to the emergency services if we call them on your behalf and you’re unable to get to the door.

  • Does the Digital Personal Alarm pendant work out-and-about?

    No, the Digital Personal Alarm pendant only works in the home and garden, up to 300 metres / 984 feet from the alarm unit. However, the Taking Care Anywhere will work at home and out-and-about. It also includes fall detection and does not need a telephone landline.

    As part of the set-up process, the Digital Personal Alarm will guide you through a range test so you can be confident the alarm pendant will work around your home. 

  • What is covered by the lifetime warranty?

    If your Digital Personal Alarm develops a fault or stops working at any time whilst you are a customer, we will either repair or replace the equipment for you. If the pendant battery needs replacing, we'll change that too, free of charge.

  • Does the Digital Personal Alarm need a telephone landline?

    No, unlike the In-Home Classic Personal Alarm or In-HomeClassic + Fall Alarm, the Digital Personal Alarm base unit does not need a telephone landline. The Digital Personal Alarm uses a multi-network SIM card, so it is perfect for customers that don't have a telephone line in their home but need a little support to live independently. The SIM and data usage are included in your subscription so there are no extra costs.

  • Is the delivery, warranty and repair service really free of charge?

    Yes. We don’t charge for delivery and we include next working day delivery for orders received by 1pm, Monday – Friday to all postcodes in England and Wales. For those areas of the UK that we cannot deliver to within 24 hours, we offer a 48-hour delivery instead.

  • What if I want to pay the set-up costs and someone else pays the subscription?

    No problem! Many of our customers order on behalf of family members who want to pay the subscription themselves. Simply pay by debit/credit card online for the set-up and first subscription payment. Your confirmation email will include a link to the Direct Debit instruction. The person paying the subscription fees can use this link to complete the Direct Debit instruction or call our Customer Services Team, 9am – 5pm, Monday to Friday on 0800 085 7371.

  • How do I provide you with my emergency contacts?

    Once you have submitted your order, you will receive an email with a link to an online account setup form. Please complete and submit this form so we know who to contact in an emergency. If you prefer, you can provide this information by calling Customer Services on 0800 023 4301, Monday – Friday, 9 am – 5 pm.

    We’ll also ask for some other details so we can provide the best possible response, including medical details, and your key safe code and location, if you have one.

  • Do I own the equipment?

    The equipment is rented from us for the duration of your contract. This means that if the equipment develops a fault, we will repair or replace it free of charge. When you no longer require our service, we will provide a Freepost Royal Mail return collection bag to make it as easy as possible to return the equipment.

Why choose Taking Care?

We've been providing personal alarm services for more than 30 years. Since 2008 alone, we have helped 170,000 people stay safe in their homes, supporting customers and their families across the UK.

  • Award-winning 24/7 Emergency Resolution
  • The first Which? approved personal alarm provider in the UK
  • Alarm calls answered within 6.2 seconds on average
  • Rated ‘excellent’ on Trustpilot with an average personal alarm customer review of 4.7/5
  • Part of AXA Health, with over 75 years’ experience of providing healthcare products and services.

We undergo a stringent annual audit by the Telecare Services Association (TSA), so you can be confident you'll receive the first-class service you deserve.

Unlike other providers, we do not outsource our staff and we have three UK-based Emergency Resolution Centres with expertly trained response teams providing a 24-hour monitoring service.

We are committed to being a ‘Dementia-Friendly’ organisation and the Emergency Resolution Centres have a proven track record of supporting people with dementia.

Trusted by our alarm users and their families

Over 170,000 happy customers since 2008. Rated 4.7 out of 5 on .

Read more reviews on Trustpilot logo

Have you considered a key safe?

With a key safe, there is always a way to get help to you in an emergency.

Add a key safe to your personal alarm order for £65.99

If you need assistance, it’s reassuring to know that your family, carers, and if necessary, the emergency services can quickly gain access to your home.

A key safe is a secure, weatherproof box that allows you to keep a set of keys outside your home.

It can be fitted to any brick built or concrete external wall, outhouse or garage and is designed to hold up to three Yale-type or one deadlock key.

If you order a key safe, please have a spare key ready to store in it.

Key safes

Key safes

Start your 30-day risk-free home trial today*

And get your first month of monitoring free.

Buy now