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Are you or a loved one at risk of a fall?

Every 10 seconds, a loved one in the UK has a fall. Find out your risk score in 2 minutes.

Open quote icon.

Prompt despatch and easy to set up - very pleased with this alarm. The wrist band looks smart and discreet.
Would recommend.

Brenda Stevens

2nd January 2023, Trustpilot

No telephone landline is needed

The Digital Personal Alarm is perfect if you don't have a telephone landline or want an in-home personal alert system that is unaffected by the telephone network's digital switchover.

The Digital Personal Alarm has three key parts:

  • A wrist or neck pendant that is lightweight and comfortable so it can be worn all day.
  • An in-home digital alarm unit that plugs into the mains power socket and does not require a telephone landline. It has a 40-hour battery, so you can even get help in a power cut.
  • Press the emergency button on the pendant or alarm unit to speak with our friendly, award-winning 24-hour Emergency Resolution Team in any emergency, including a fall or if you feel unwell.

BT is upgrading the nation's telephone network to a new digital service. Emergency personal alarms that use a telephone landline may not work on the new digital telephone network, and some may need an adapter.

The Digital Personal Alarm is a good choice if you do not have a telephone landline or want an emergency alarm that will be unaffected by the upcoming digital switchover.

Open quote icon.

Quick and efficient service. Alarm was delivered quickly. Easy to set up and great product. Bought the alarm for my elderly mother and now have peace of mind during times she is on her own. Friendly, polite staff who are very helpful.


21st December 2022, Trustpilot

We've supported over ¼ million people and their families with personal alarms.
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How the Digital Personal Alarm works

Get assistance 24-hours a day if you have an accident, experience a fall, feel unwell, are in any kind of distress or need help. A single press of this digital emergency button for the elderly will raise an alert.

Digital Personal Alarm pendants work day and night

Pressing the button on your Digital Alarm, at any time of the day or night, will connect you to our 24-hour UK-based Emergency Resolution Team.

Digital Personal Alarm base unit

The Digital Personal Alarm unit incorporates a built-in speaker and microphone, designed so that you can speak with the Emergency Resolution Team, even if you are in another room. Don't worry if you are unable to speak because they will know your identity and address.

Digital Personal Alarm works in your home and garden at a distance of up to approximately 300 metres

The Digital Personal Alarm works in your home and garden at a distance of up to approximately 300 metres / 984 feet from the alarm unit, which is further than many other in-home alarm systems. It means that wherever you are in your home or garden, you can be confident that help is available if you need it.

Emergency Resolution Team will speak with you

When you connect to our 24/7 Emergency Resolution Team using the alarm, they will speak to you through the unit to find out what help you need. If you’re not able to respond, they will contact family, friends or the emergency services so that you can get the right assistance as soon as possible.

3-months free when paying annually by Direct Debit*

Try the Digital Personal Alarm with confidence, you can return it free of charge within 30 days, and we will refund the entire cost of your order.

Pay monthly or annually

Pay Monthly


per month (exc VAT)

£22.79 inc VAT

Buy now

  • Free next working day delivery
  • Free lifetime warranty
  • One-off £69.99 set up fee (£83.99 inc VAT)
Pay Annually


per year (exc VAT)

£273.46 inc VAT

Buy now

  • 3-months free subscription
  • Free next working day delivery
  • Free lifetime warranty
  • One-off £69.99 set up fee (£83.99 inc VAT)

Most of our customers don't need to pay VAT on their personal alarms if they, or the person they are buying the alarm for, have a condition that requires regular medication or are registered disabled.

Find out more about VAT exemption

Image gallery

Choose how you would like to wear the Digital Personal Alarm by selecting the neck or wrist option when you order.

Peace of mind with a Digital Personal Alarm

Enjoy your favourite activities and pastimes, knowing that help is available in any kind of emergency.

The Digital Personal Alarm has two pre-fitted multi-network SIMs for extra reliability and reassurance the emergency personal alarm unit will remain connected as long as there is a mobile network available.

Get help from the home and garden

You can enjoy your home and garden with the knowledge and reassurance that help is available if needed. This emergency button for the elderly works up to 300 metres / 984 feet from the alarm unit.

Simple to follow voice-guided set up

Follow the emergency personal alarm unit's voice-guided set up instructions to quickly and easily set up the Digital Alarm system yourself; a friend or a family member can also set up the alarm without the help of a technician.

Waterproof pendant

The Digital Personal Alarm pendant is waterproof up to 1.5 metres for 30 minutes (IP68 standard), so is fine to be worn in the bath or shower, where there can be an increased risk or a slip or fall.

Communicate through the alarm unit itself

The Digital Personal Alarm has a powerful speaker and microphone built into the unit, which means that the Emergency Resolution Team can communicate with you even if you are in another room.

No need to charge your Digital Personal Alarm pendant

The Digital Personal Alarm pendant has a long 6-year battery life, which means you don’t need to remember or worry about charging it or the battery running down. If the battery in your emergency personal alarm does need to be replaced, we'll arrange this free of charge.

The best possible coverage

No telephone landline is needed to use the digital alarm package because these emergency buttons for the elderly use a mobile network instead. The two pre-fitted multi-network SIMs and data usage are included in your subscription so there are no extra costs.

Choose how to wear the pendant

The Digital Personal Alarm pendant is small and lightweight and designed to be comfortably worn all of the time. Choose a hypoallergenic chain to wear around the neck or a strap to wear around your wrist so that your emergency personal alarm is always on your person.

Calls answered in under 30 seconds

Our Emergency Resolution Team aim to answer alarm calls within 30 seconds so you and your family can be confident you’ll receive the support you deserve as quickly as possible.

No long-term contract

We offer a 30-day money-back guarantee if you decide the Digital Personal Alarm is not for you. After this period, you can cancel any time, and there are no hidden charges. Your subscription includes unlimited alarm calls and a lifetime warranty.

What's included in your subscription

Here’s what you get with the Digital Personal Alarm.

What's included

With your subscription

  • 24-hour award-winning UK-based emergency resolution
  • Unlimited alarm calls
  • 30-day money-back guarantee
  • Free lifetime warranty and repair

In the box

  • Digital alarm pendant and in-home alarm unit
  • Hypoallergenic neck chain or wrist strap (depending on your choice when ordering)
  • Power adapter with 3-metre cable
  • User guide

Free delivery

  • Free next working day delivery in England and Wales for orders received before 1pm, Monday – Friday
  • 48-hour delivery for other areas

Digital Personal Alarm pendant and base unit


Digital alarm pendant

  • IP68 waterproof in shower and bath
  • 6-year battery life
  • Works up to 300 metres / 984 feet from the alarm unit

Alarm unit

  • Size: 185mm x 122mm x 41mm (width x length x depth)
  • Works in a power cut: approximately 40-hour battery life

Paying for your subscription

The subscription for the 24-hour alarm monitoring service is collected by Direct Debit.

Ordering online

When ordering online, choose how you would like to pay the set-up cost and first subscription payment:

  • You can either pay by debit/credit card and set up the Direct Debit instruction later.
  • Or you can choose to include the set-up cost in your first Direct Debit payment.
  • Once your order is confirmed, please complete the Direct Debit form
  • Your order confirmation email will also include a link to the Direct Debit form in case you, or the person paying the Direct Debit, are unable to complete the form immediately.

Our UK-based 24-hour Emergency Resolution Team has a proven track record of finding people with dementia.

Ordering by telephone

If you prefer to order by telephone, call 0800 085 7371, Monday – Friday, 9am - 6pm.

The Sales Advisor will take your Direct Debit details during the call.

Do I pay VAT?

You may not need to pay VAT on your personal alarm

If you, or the person you are buying the alarm for, have a condition that requires regular medication or are registered disabled then you may be eligible for VAT exemption.

In fact, 94% of our customers do not pay VAT on their orders,

If you think you qualify as VAT exempt, you can select this option when ordering online. We'll ask you to provide some details and take care of the rest for you.

For the purposes of the VAT relief, you are chronically sick or disabled if:

  • You have a physical or mental impairment which has a long-term and substantial adverse effect upon your ability to carry out everyday activities.
  • You have a condition that the medical profession treats as a chronic sickness, such as diabetes.
  • You have a terminal illness.

Provided below are examples of medical conditions which may be applicable:

Alzheimers Endocarditis
Addison's disease Epilepsy
Angina Gastro-oesophageal Reflux Disorder
Ankylosing Spondylitis Glaucoma
Arthritis Haemophilia
Asthma Hypertension
Benign Prostate Hypertrophy Hypothyroidism
Bronchiectasis Inflammatory Bowel Disease
Cancer Motor Neuron Disease
Cardiac Arrythmias Multiple Sclerosis
Cardiac failure Myasthenia Gravis
Cardiomyopathy Osteoarthritis
Chronic Bronchitis Osteoporosis
Chronic Obstructive Airways Disease Paget's disease
Chronic Obstructive Pulmonary Disorder Pancreatic Disease
Chronic Renal Disease Paraplegia
Chronic Urinary Tract Infection Parkinson's disease
Coronary Artery Disease Peptic Ulcers
Crohn's Disease Peripheral Vascular Disease
Cryoglobinaemia Pituitary Adenomas
Cystic Fibrosis Psoriasis
Deep Vein Thrombosis Psychosis
Dementia Quadraplegia
Dermatomyocitis Rheumatoid Arthritis
Diabetes Stroke
Diverticulitis Systemic Lupus Erythematosus
Dysrhythmia Thrombocytopaenia
Dystonia Thyroid Disorder
Emphysema Transient Ischaemic Attack
Ulcerative Colitis

Frequently asked questions

  • What is the difference between the In-Home Classic Personal Alarm and the Digital Personal Alarm?

    The main difference is how the alarm base units make an alarm call. The In-Home Classic Personal Alarm uses a telephone landline and therefore the base unit needs to be connected to your telephone socket. The Digital Personal Alarm uses two multi-network SIM cards instead of a telephone landline, so it is perfect for customers who don't have a telephone line or if their phone line is being upgraded to the digital network (known as the Digital Switchover). The SIM and data usage are included in your subscription so there are no extra costs.

  • What is the Digital Switchover?

    BT has announced that by 2025 all analogue phone lines will be replaced with digital ones. The switchover means all new houses are set to be built with a digital-only connection from 2023 and many households have already upgraded.

    Telephone landlines will still exist, and you can still have a landline telephone at home. However, the network that the phone uses will be different. Your telephone provider will send you a digital hub that you will need to connect your phone to. Any other equipment that connects to the phone line will also need to be connected to the digital hub. You may also need to replace your telephone handset, although your telephone provider can advise on this.

    You can find out more about the telephone digital switchover on our Resources and Advice web pages.

    Many personal alarms (like the In-Home Classic Personal Alarm) have traditionally relied on analogue telephone landlines. Newer devices, including the Digital Personal Alarm and Taking Care Anywhere, are unaffected because they do not use a telephone landline.

  • What does the set-up cost include?

    The set-up cost includes setting up your account and registering you as a customer. You will need to setup the personal alarm yourself.

  • Does the Digital Personal Alarm detect falls?

    No, the Digital Personal Alarm does not detect falls. If you would like a personal alarm that works in the home and garden and includes fall detection, please choose the Digital Fall Alarm

  • Is the Digital Personal Alarm pendant waterproof?

    Yes, the pendant alarm is waterproof up to 1.5 metres for 30 minutes (IP68 standard) and can be worn in the bath and shower. 

  • What happens when I press the button on my Digital Personal Alarm?

    When you press the emergency button on the pendant or base unit, an alarm call is made to our 24/7 Emergency Resolution Team and quickly answered.

    The Emergency Resolution Team will know who you are and where you live. The Emergency Resolution Team will talk with you over the alarm unit and assess the situation. Even if you are unable to speak, they will know where to direct help.

    If you need further help, we will either call your nominated emergency contacts, such as friends, neighbours or family, or the emergency services. 

  • Will my personal alarm work if there is a power cut?

    Yes, the battery backup in your in-home alarm unit will work for approximately 40 hours, if fully charged. This means that during a power cut, you will still be able to make an alarm call and speak with our Emergency Resolution Team.

  • Can I choose how to wear the Digital Personal Alarm pendant?

    Yes, you can choose either the wrist strap or neck pendant when you place your order.

  • Can I have more than one Digital Personal Alarm pendant?

    Yes, you can add another pendant for anyone living at the same address, or for use as a spare, for just £4 per month (£4.80 including VAT) when you place your order. If ordering online, you can select this option when you choose your subscription plan and package options.

  • Do I need a key safe?

    We recommend customers have a key safe, particularly if they do not have an emergency contact who lives within 30 minutes travel time that can come to their assistance when needed.

    If you have a key safe, you can share the location and code with us. We will only give the code to the emergency services if we call them on your behalf and you’re unable to get to the door.

  • Does the Digital Personal Alarm pendant work out-and-about?

    No, the Digital Personal Alarm pendant only works in the home and garden, up to 300 metres / 984 feet from the alarm unit. However, the Taking Care Anywhere will work at home and out-and-about. It also includes fall detection and does not need a telephone landline.

    As part of the set-up process, the Digital Personal Alarm will guide you through a range test so you can be confident the alarm pendant will work around your home. 

  • What is covered by the lifetime warranty?

    If your Digital Personal Alarm develops a fault or stops working at any time whilst you are a customer, we will attempt to repair the equipment or replace it. If the long-life pendant battery needs replacing, we'll arrange for that to be changed too, free of charge.

  • Does the Digital Personal Alarm need a telephone landline?

    No, unlike the In-Home Classic Personal Alarm, the Digital Personal Alarm base unit does not need a telephone landline. The Digital Personal Alarm uses two multi-network SIM cards, so it is perfect for customers that don't have a telephone line in their home but need a little support to live independently. The SIM and data usage are included in your subscription so there are no extra costs.

  • Is the delivery, warranty and repair service really free of charge?

    Yes. We don’t charge for delivery and we include next working day delivery for orders received by 1pm, Monday – Friday to all postcodes in England and Wales. For those areas of the UK that we cannot deliver to within 24 hours, we offer a 48-hour delivery instead.

  • What if I want to pay the set-up costs for the Digital Personal Alarm and someone else pays the subscription?

    It’s common for some of our customers to place an order on behalf or family members who wish to pay the ongoing subscription themselves. You can order online as standard, paying with a debit/credit card for the equipment set-up and the first month’s subscription cost.

    The confirmation email that will then be sent to you includes a link to set up a Direct Debit instruction. Whoever will be paying the ongoing subscription can use this link to set up the payments via Direct Debit, or can call our Customer Services Team if they need some help to do so. Available 9am-5pm, Monday to Friday on 0800 085 7371.

  • How do I provide you with details of my emergency contacts?

    Once you have ordered the Digital Personal Alarm, you will receive an email with a link to set up your account online. Completing and submitting this form will let us know who to contact if there is an emergency. If you do not have an email address, you can complete and return the form included in your welcome pack with your personal alarm. The information can also be provided by telephone by calling our Customer Services Team on 0800 023 4301, Monday – Friday, 9am – 5pm.

    As well as asking for emergency contact information, the form requests some other details to help us provide the best possible response in the event of an alert being raised. This can include medical details and your key safe location and code (if you have one) so that the right help can be provided when needed.

  • Do I own the Digital Personal Alarm equipment?

    Your Digital Personal Alarm equipment is rented from us for the length of your contract. This means that it is our responsibility to repair or replace any equipment that develops a fault, at no cost to you. If you no longer need the digital personal alarm equipment, we will provide you with a Freepost Royal Mail return collection bag so that you can return it to us as easily as possible, free of charge to you.

Why choose Taking Care?

We've been providing personal alarm services for more than 30 years. We've supported over ¼ million people and their families with personal alarms.

  • Award-winning 24/7 Emergency Resolution
  • The first Which? approved personal alarm provider in the UK
  • We aim to answer alarm calls within 30 seconds
  • Rated ‘excellent’ on Trustpilot
  • Part of AXA Health, with over 75 years’ experience of providing healthcare products and services.

We undergo a stringent annual audit by the Telecare Services Association (TSA), so you can be confident you'll receive the first-class service you deserve.

Unlike other providers, we do not outsource our Emergency Resolution staff and we have three UK-based Emergency Resolution Centres with expertly trained response teams providing a 24-hour monitoring service.

We are committed to being a ‘Dementia-Friendly’ organisation and the Emergency Resolution Centres have a proven track record of supporting people with dementia.

Trusted by our alarm users and their families

We've supported over ¼ million people and their families with personal alarms.
Rated Excellent on .

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Have you considered a key safe?

With a key safe, there is always a way to get help to you in an emergency.

Add a key safe to your personal alarm order for £65.99

If you need assistance, it’s reassuring to know that your family, carers, and if necessary, the emergency services can quickly gain access to your home.

A key safe is a secure, weatherproof box that allows you to keep a set of keys outside your home.

It can be fitted to any brick-built or concrete external wall, outhouse or garage and is designed to hold up to three Yale-type or one deadlock key.

If you order a key safe, please have a spare key ready to store in it.

Key safes

Key safes

Get 3-months free when you pay annually by Direct Debit*

Order your Digital Personal Alarm today or download a free brochure.

Buy now