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Meet the team at Taking Care

We understand that ensuring your independence and safety is important, and even more so if you have caring responsibilities for a loved one. Our vision at Taking Care is to make independent living possible for all, by providing the reassurance and peace of mind that help is available when it’s needed.

Our team is committed to providing the best possible service to our personal alarm customers with 24-hour emergency resolution to resolve alarm calls in the event of falls, medical emergencies, intruders, fires or any other distress. If you need any help with your personal alarm service, our Customer Services team are here to help.

Experts and spokespeople

As well as supporting our customers in emergencies, we support older adults and family carers with falls prevention advice and guides to support independent and healthy living. We also provide expert opinion and analysis in the press and media to champion causes and raise awareness of issues important to our customers.

Our content writing process uses our knowledge of independent living and elderly care to create original content that we hope you will find useful.

Writing and updating content is a team effort and here are some of team members and in-house experts and spokespeople that contribute to our content.

  • Steve Gates

    Managing Director

    Managing Director of Taking Care and experienced leader in the health, insurance and financial services markets.

  • 30 years of experience
  • Where they share their expertise:
    Healthcare, Innovation, Leadership, Spokesperson for media/press
  • Topics they cover:
    Company news, Digital switchover
  • Andy Ridpath

    Head of Customer Experience

    A senior operations leader with experience of the provision of large scale service operations in both the private and public sector, specifically national consumer and healthcare services, logistics and NHS Primary Care.

  • 25 years of experience
  • Where they share their expertise:
    Healthcare, Elder care, Customer service, Spokesperson for media/press
  • Topics they cover:
    Company news, Digital switchover
  • Sarah O'Callaghan

    Head of Business Development

    Sarah leads Taking Care's Business Development team, working closely with local authorities, housing associations and telecare equipment manufacturers.

  • 19 years of experience
  • Where they share their expertise:
    Telecare, Technology Enabled Care, Healthcare, Innovation
  • Topics they cover:
    Company news, Technology, Digital switchover
  • Daniel Lennox

    Head of Sales and Marketing

    Daniel has a strong background in customer research and insight. He has experience of business and marketing strategy across a variety of industries, including eldercare and technology enabled care.

  • 20 years of experience
  • Qualifications:
    Dip Diploma in Digital Marketing , BSc (Hons) Internet Technology and Computing Science
  • Where they share their expertise:
    Innovation, Healthcare, Business strategy, Technology Enabled Care, Public speaking, Spokesperson for media/press
  • Topics they cover:
    Planning later life, Care and support, Care costs, Home safety, Technology
  • Lauren Frake

    Customer Services Manager

    Lauren has worked in Taking Care's Customer Service team for 10 years. She is dedicated to ensuring customers receive the best possible service. In her role, Lauren talks with customers every day and her team resolve a broad range of customer inquiries, including billing and upgrades.

  • 10 years of experience
  • Where they share their expertise:
    Customer support, Independent living
  • Topics they cover:
    Telecare alarms
  • Stuart Ellis

    Head of IT

    Stuart has a track record of IT programme delivery in both private and public sectors. Stuart has been actively involved with the TSA (Telecare Services Association) and chaired the TSA Special Interest Group for Digital Social Alarm Protocol Guidance.

  • 20 years of experience
  • Qualifications:
    BA Business Information Systems , CoE Education
  • Where they share their expertise:
    Business continuity, Spokesperson for media/press, Public speaking
  • Topics they cover:
    Technology, Digital switchover, Healthy lifestyle, Company news
  • Shaun Slaney

    Technical Manager

    Shaun is responsible for evaluating and testing new personal alarm products so our customers can have the best and most innovative solutions available. Shaun has experience of the health, wellness and fitness industries. He has previously worked for Age UK, as well as the Ministry of Defence.

  • 39 years of experience
  • Where they share their expertise:
    Personal alarms, Digital switchover, Technology Enabled Care
  • Topics they cover:
    Digital switchover, Technology
  • Aanchal Raghav

    Content author and reviewer

    Aanchal has a background in chemistry and marketing and has a passion for copywriting. In her role as a content author, Aanchal speaks with customers and staff to collect real-life case studies of how personal alarms have supported people's independence and provided their families with reassurance.

  • 6 years of experience
  • Qualifications:
    MSc Marketing , MSc Chemistry
  • Where they share their expertise:
    Telecare, Health care, Social care, Copywriting, Content review
  • Topics they cover:
    Dementia, Medical conditions, Finance and legal, Care costs, Home safety
  • John Swaffield

    Content Manager

    John is a digital marketing and web technology professional with a strong combination of marketing experience, creative design expertise and project management experience.

  • 23 years of experience
  • Qualifications:
    Dip Diploma in Professional Marketing , BSc Open degree , BSc (Hons) Digital Art and Technology
  • Where they share their expertise:
    Guides and advice, Content review, Public speaking
  • Topics they cover:
    Health and fitness, Healthy lifestyle, Care and support, Technology, Digital switchover
  • Ashley Roberts

    Operational Trainer

    Ashley is Taking Care's Dementia Champion and trains our Emergency Resolution and Customer Service teams.

  • 9 years of experience
  • Where they share their expertise:
    Dementia support, Training, learning and development, Guides and advice, Content design and creation
  • Topics they cover:
    Dementia, Mental health and wellbeing, Healthy lifestyle

Experts and content contributors

  • Dr Soha Daru

    Psychologist

    Dr Soha Daru is a psychologist with over 15 years experience. She has worked in the NHS, as well as with AXA and Simply Health. Dr Daru also works as a Lecturer in Counselling and Psychotherapy at the University of Leeds.

  • 15 years of experience
  • Qualifications:
    PhD Psychology
  • Where they share their expertise:
    Psychology, Counselling, Health anxiety, Chronic pain, Bereavement
  • Topics they cover:
    Mental health and wellbeing, Living well
  • Jacqueline Hooton

    Fitness coach

    Jacqueline is a coach and Women's Best Ambassador who helps women in their 50s and 60s get strong, fit and healthy, avoid physical decline and enjoy optimal ageing.

  • 10 years of experience
  • Where they share their expertise:
    Fitness and health, Wellbeing
  • Topics they cover:
    Health and fitness, Healthy lifestyle, Living well
  • Peter Thnoia

    Prescribing Pharmacist and Chief Product and Innovation Officer

    Peter is a seasoned Prescribing Pharmacist and the Chief Product and Innovation Officer at PillTime.

  • 25 years of experience
  • Qualifications:
    BPharm Bachelor of Pharmacy, Pharmacy Prescribing course for Pharmacists
  • Where they share their expertise:
    Medication, Prescriptions, Healthcare, Product innovation
  • Topics they cover:
    Medical conditions