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Are you or a loved one at risk of a fall?

Every 10 seconds, a loved one in the UK has a fall. Find out your risk score in 2 minutes.

Become an

Affiliate Partner

Our personal alarm service supports older adults and their families. Join our affiliate programme and receive a commission for sales, leads or web traffic.

Find out more Sign up

Elderly couple walking, with the man wearing a black personal alarm pendant.

Receive a commission for every sale: online, by phone or in store. Contact us for more information.

Promote a life-changing service to your audience

If you work with older adults or the sandwich generation of family members aged 40+ in the UK then we would love to hear from you!

Our personal alarms are potentially life-changing and enable older adults to continue living in the homes they love. Many family carers juggle work and family commitments, and cannot be with their older loved ones as often as they like.

For their families, a personal alarm means less worry and stress.

Man with elderly mother

What is an affiliate marketing programme?

Our affiliate programme pays you for every personal alarm sale you refer to us. We will also consider custom plans, with commission for leads or website traffic. There are no fees for you to pay and our affiliate programme is easy to set up.

How does it work?

There are no fees or risk to you. We use AWIN, a leading affiliate marketing platform, to track sales and automatically pay commission. We provide you with the support, images and content you need to promote our personal alarms to your audience.

How do you sign up?

Fill in our short enquiry form. We’ll get in touch to discuss the most suitable affiliate partnership options for you. You can then sign-up via AWIN and begin your affiliate partnership with Taking Care.

Who we work with

Mobility shop

Mobility aid stores

If you sell independent living products and mobility aids, you can add our personal alarms to your range. We have affiliate options for online stores and retail shops.

Eldercare expert interview

Online resources and experts

We work with online resources and guides for older adults and carers. We can support you with content and provide images and creative for you to use.

Evening Standard featured product

Product review websites

We love to show people how great our personal alarms are. We can arrange for a personal alarm to be sent to you for review and feature on your website.

Social media influencers

Content creators and influencers

We collaborate with content creators, influencers and bloggers whose audience of older adults and sandwich generation children is similar to ours. Check out the work we’ve done with influencer Jacqueline Hooton and Lavina Mehta MBE.

Why join our affiliate programme?

Custom programmes available

We pay commission for each sale, or we can set up a custom programme based on leads or web traffic depending on the partnership.

Online and offline partnerships

Unlike many other affiliate programmes, we also have offline partnerships that pay commission. We can provide retail packs and leaflets to support your retail stores, as well as banners and ads for online stores.

Which? Trusted Trader approved

We are the first Which? Trusted Trader Approved personal alarm provider, an excellent recommendation that your customers will recognise and trust.

Content and images provided

We regularly produce expert articles, guides and run campaigns and we can support you with content. We have a range of professional photos and creative for you to use free of charge.

Dashboard reports

When you sign-up to our affiliate programme on AWIN, you have access to a dashboard that shows you the clicks, sales and commission you have earnt.

Part of AXA Health

Taking Care is part of AXA Health. We are a trusted and reputable personal alarm service provider with a long heritage of providing healthcare products and services.

How our personal alarms work

Personal alarms are easy to set-up and use: Simply press the button on the alarm pendant when help is needed, any time of the day or night.

No alarm call goes unanswered and our Emergency Resolution Team will know who is calling and from where, even if they are unable to speak.

The Emergency Resolution Team will talk with them through the alarm equipment to understand what help is needed. The team can help with any emergency, including falls, if they are in distress, feel unwell or have a home emergency.

The Emergency Resolution Team will call nominated contacts, such as a neighbour or family, or the emergency services if medical assistance is needed.

Our customers pay a one-off set-up fee and a subscription for the 24-hour alarm monitoring and resolution service.

how personal alarms work

Frequently Asked Questions

Frequently asked questions

Why do you use AWIN?

We use AWIN because it automatically tracks website clicks, visits and sales and pays commissions to our partners. This means the process is completely transparent and partners can login to AWIN and see a dashboard showing activity and sales.

We can also use AWIN to pay commission and bonuses for offline sales, for example if you have a physical retail store.

Do I need to pay to join AWIN?

No, there is no charge to you. As a merchant and advertiser, we pay a fee to AWIN but partners and publishers do not.

Do I need to contact you before signing up on AWIN?

We recommend you contact us first to ensure we give you the best support and set up the most suitable commission plan for you.

How do I get started with your affiliate programme?

Getting started is easy! Simply fill out our online enquiry form, and once approved on AWIN, you'll receive access to your affiliate dashboard and personalised referral link to start earning commissions right away!

Do you have any tips on getting the best from the programme?

You probably already know your audience very well, but to help you promote our alarm products and services best we suggest you make full use of the marketing content and images we provide. They are free for you to use and designed to support you with your messaging and content.