John Swaffield
Content Manager
23
Years of experience
- Guides and advice
- Content review
- Public speaking
Institution
Studied
Graduated
Qualification(s)
Affiliations & Accreditations
Spotlight on Carers report
Browse our other authors
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Aanchal Raghav
Content author and reviewer
Aanchal has a background in chemistry and marketing and has a passion for copywriting. In her role as a content author, Aanchal speaks with customers and staff to collect real-life case studies of how personal alarms have supported people's independence and provided their families with reassurance.
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Andy Ridpath
Head of Customer Experience
A senior operations leader with experience of the provision of large scale service operations in both the private and public sector, specifically national consumer and healthcare services, logistics and NHS Primary Care.
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Ashley Roberts
Operational Trainer
Ashley is Taking Care's Dementia Champion and trains our Emergency Resolution and Customer Service teams.
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Daniel Lennox
Head of Sales and Marketing
Daniel has a strong background in customer research and insight. He has experience of business and marketing strategy across a variety of industries, including eldercare and technology enabled care.
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Dr Soha Daru
Psychologist
Dr Soha Daru is a psychologist with over 15 years experience. She has worked in the NHS, as well as with AXA and Simply Health. Dr Daru also works as a Lecturer in Counselling and Psychotherapy at the University of Leeds.
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Gemma Clay
Founder at Deerly
Gemma is founder of Deerly, experts in care technology.
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Georgina Colman
Founder of Purpl Discounts
Georgina is the founder of Purpl and has been living with multiple sclerosis since 2003.
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Jacqueline Hooton
Fitness coach
Jacqueline is a coach and Women's Best Ambassador who helps women in their 50s and 60s get strong, fit and healthy, avoid physical decline and enjoy optimal ageing.
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Lauren Frake
Customer Services Manager
Lauren has worked in Taking Care's Customer Service team for 10 years. She is dedicated to ensuring customers receive the best possible service. In her role, Lauren talks with customers every day and her team resolve a broad range of customer inquiries, including billing and upgrades.
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Lavina Mehta MBE
Speaker and wellness coach
Lavina is a fitness instructor, speaker and wellness coach with an MBE for services in health and fitness.
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Peter Thnoia
Prescribing Pharmacist and Chief Product and Innovation Officer
Peter is a seasoned Prescribing Pharmacist and the Chief Product and Innovation Officer at PillTime.
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Sarah O'Callaghan
Head of Business Development
Sarah leads Taking Care's Business Development team, working closely with local authorities, housing associations and telecare equipment manufacturers.
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Shaun Slaney
Technical Manager
Shaun is responsible for evaluating and testing new personal alarm products so our customers can have the best and most innovative solutions available. Shaun has experience of the health, wellness and fitness industries. He has previously worked for Age UK, as well as the Ministry of Defence.
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Steve Gates
Managing Director
Managing Director of Taking Care and experienced leader in the health, insurance and financial services markets.
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Stuart Ellis
Head of IT
Stuart has a track record of IT programme delivery in both private and public sectors. Stuart has been actively involved with the TSA (Telecare Services Association) and chaired the TSA Special Interest Group for Digital Social Alarm Protocol Guidance.