John Swaffield

John is a digital marketing and web technology professional with a strong combination of marketing experience, creative design expertise and project management experience.

Aanchal has a background in chemistry and marketing and has a passion for copywriting. In her role as a content author, Aanchal speaks with customers and staff to collect real-life case studies of how personal alarms have supported people's independence and provided their families with reassurance.

CEO of Taking Care and experienced leader in the health, insurance and financial services markets.

A senior operations leader with experience of the provision of large scale service operations in both the private and public sector, specifically national consumer and healthcare services, logistics and NHS Primary Care.

Stuart has a track record of IT programme delivery in both private and public sectors.
Stuart has been actively involved with the TSA (Telecare Services Association) and chaired the TSA Special Interest Group for Digital Social Alarm Protocol Guidance.

Lauren has worked in Taking Care's Customer Service team for 10 years. She is dedicated to ensuring customers receive the best possible service. In her role, Lauren talks with customers every day and her team resolve a broad range of customer inquiries, including billing and upgrades.

Daniel has a strong background in customer research and insight. He has experience of business and marketing strategy across a variety of industries, including eldercare and technology enabled care.

Sarah leads Taking Care's Business Development team, working closely with local authorities, housing associations and telecare equipment manufacturers.

Ashley is Taking Care's Dementia Champion and trains our Emergency Resolution and Customer Service teams.

Peter is a seasoned Prescribing Pharmacist and the Chief Product and Innovation Officer at PillTime.