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John Swaffield

Content Manager


23
Years of experience

  • Guides and advice
  • Content review
  • Public speaking

Institution

Studied

Graduated

Qualification(s)

The Chartered Institute of Marketing
Diploma in Professional Marketing
2020
Dip
The Open University
Open degree
2014
BSc
University of Plymouth
Digital Art and Technology
1999
BSc (Hons)

Affiliations & Accreditations

  • CIM logo

About me

John is a digital marketing and web technology professional with a strong combination of marketing experience, creative design expertise and project management experience. John is a graduate of the Open University and the University of Plymouth, and has a diploma in Professional Marketing from the CIM.

Spotlight on Carers report

Our "Spotlight on Carers" report looks at the issues that millions of unpaid carers face, including those who feel trapped caring for elderly parents in the UK. One in two adults feel that they will have no choice but to care for their elderly parents when they become too frail, and many raised concerns about access to care options in their area.

The report explores attitudes towards caring for elderly parents and the barriers that adults in the sandwich generation face to accessing care support for their frail relatives.

Guides and advice by John Swaffield

Browse our other authors

  • Aanchal Raghav

    Content author and reviewer

    Aanchal has a background in chemistry and marketing and has a passion for copywriting. In her role as a content author, Aanchal speaks with customers and staff to collect real-life case studies of how personal alarms have supported people's independence and provided their families with reassurance.

  • Andy Ridpath

    Head of Customer Experience

    A senior operations leader with experience of the provision of large scale service operations in both the private and public sector, specifically national consumer and healthcare services, logistics and NHS Primary Care.

  • Ashley Roberts

    Operational Trainer

    Ashley is Taking Care's Dementia Champion and trains our Emergency Resolution and Customer Service teams.

  • Daniel Lennox

    Head of Sales and Marketing

    Daniel has a strong background in customer research and insight. He has experience of business and marketing strategy across a variety of industries, including eldercare and technology enabled care.

  • Dr Soha Daru

    Psychologist

    Dr Soha Daru is a psychologist with over 15 years experience. She has worked in the NHS, as well as with AXA and Simply Health. Dr Daru also works as a Lecturer in Counselling and Psychotherapy at the University of Leeds.

  • Jacqueline Hooton

    Fitness coach

    Jacqueline is a coach and Women's Best Ambassador who helps women in their 50s and 60s get strong, fit and healthy, avoid physical decline and enjoy optimal ageing.

  • Lauren Frake

    Customer Services Manager

    Lauren has worked in Taking Care's Customer Service team for 10 years. She is dedicated to ensuring customers receive the best possible service. In her role, Lauren talks with customers every day and her team resolve a broad range of customer inquiries, including billing and upgrades.

  • Lavina Mehta MBE

    Speaker and wellness coach

    Lavina is a fitness instructor, speaker and wellness coach with an MBE for services in health and fitness.

  • Peter Thnoia

    Prescribing Pharmacist and Chief Product and Innovation Officer

    Peter is a seasoned Prescribing Pharmacist and the Chief Product and Innovation Officer at PillTime.

  • Sarah O'Callaghan

    Head of Business Development

    Sarah leads Taking Care's Business Development team, working closely with local authorities, housing associations and telecare equipment manufacturers.

  • Shaun Slaney

    Technical Manager

    Shaun is responsible for evaluating and testing new personal alarm products so our customers can have the best and most innovative solutions available. Shaun has experience of the health, wellness and fitness industries. He has previously worked for Age UK, as well as the Ministry of Defence.

  • Steve Gates

    Managing Director

    Managing Director of Taking Care and experienced leader in the health, insurance and financial services markets.

  • Stuart Ellis

    Head of IT

    Stuart has a track record of IT programme delivery in both private and public sectors. Stuart has been actively involved with the TSA (Telecare Services Association) and chaired the TSA Special Interest Group for Digital Social Alarm Protocol Guidance.