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Ashley Roberts

Operational Trainer


9 Years of experience

  • Dementia support
  • Training, learning and development
  • Guides and advice
  • Content design and creation

Affiliations & Accreditations

  • Dementia friend logo

About me

Ashley is Taking Care's Dementia Champion and in-house expert. Ashley is part of our Learning and Development team and plays a key role in training our customer-facing teams, including Emergency Resolution, Customer Services and Sales. He has completed the Dementia Friends training and leads our internal training programme to educate staff about Dementia and interacting with vulnerable customers.

Our Authors

Content Manager

John is a digital marketing and web technology professional with a strong combination of marketing experience, creative design expertise and project management experience.

Content author and reviewer

Aanchal has a background in chemistry and marketing and has a passion for copywriting. In her role as a content author, Aanchal speaks with customers and staff to collect real-life case studies of how personal alarms have supported people's independence and provided their families with reassurance.

Chief Executive Officer

CEO of Taking Care and experienced leader in the health, insurance and financial services markets.

Head of Customer Experience

A senior operations leader with experience of the provision of large scale service operations in both the private and public sector, specifically national consumer and healthcare services, logistics and NHS Primary Care.

Head of IT

Stuart has a track record of IT programme delivery in both private and public sectors.
Stuart has been actively involved with the TSA (Telecare Services Association) and chaired the TSA Special Interest Group for Digital Social Alarm Protocol Guidance.

Customer Services Manager

Lauren has worked in Taking Care's Customer Service team for 10 years. She is dedicated to ensuring customers receive the best possible service. In her role, Lauren talks with customers every day and her team resolve a broad range of customer inquiries, including billing and upgrades.

Head of Sales and Marketing

Daniel has a strong background in customer research and insight. He has experience of business and marketing strategy across a variety of industries, including eldercare and technology enabled care.

Head of Business Development

Sarah leads Taking Care's Business Development team, working closely with local authorities, housing associations and telecare equipment manufacturers.

Operational Trainer

Ashley is Taking Care's Dementia Champion and trains our Emergency Resolution and Customer Service teams.

Prescribing Pharmacist and Chief Product and Innovation Officer

Peter is a seasoned Prescribing Pharmacist and the Chief Product and Innovation Officer at PillTime.