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Aanchal Raghav.

Aanchal Raghav

Content author and reviewer

6
Years of experience

  • Telecare
  • Health care
  • Social care
  • Copywriting
  • Content review

Institution

Studied

Graduated

Qualification(s)

University of Exeter
Marketing
2022
MSc
Savitribai Phule Pune University
Chemistry
2016
MSc

About me

Aanchal has a background in chemistry and marketing and has a passion for copywriting. In her role as a content author, Aanchal speaks with customers and staff to collect real-life case studies of how personal alarms have supported people's independence and provided their families with reassurance. Aanchal is also responsible for Taking Care's social media and email newsletters. This close interaction with customers and keen eye for detail, has meant Aanchal has built up considerable knowledge of the elderly care market and the needs of older adults.

Expertise

Spotlight on Carers report

Our "Spotlight on Carers" report looks at the issues that millions of unpaid carers face, including those who feel trapped caring for elderly parents in the UK. One in two adults feel that they will have no choice but to care for their elderly parents when they become too frail, and many raised concerns about access to care options in their area.

The report explores attitudes towards caring for elderly parents and the barriers that adults in the sandwich generation face to accessing care support for their frail relatives.

Guides and advice by Aanchal Raghav

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