Join us on 14th May 2024, from 10am to 11:30am for an insightful and exclusive webinar hosted by the TSA titled 'Navigating the Impending Social Care Crisis Through Effective Prevention'.
In these challenging times for social care, with one in ten councils in England facing financial distress and a widening funding gap placing immense pressure on unpaid caregivers, the need for delivering practical prevention solutions is evident.
At Taking Care we appreciate it can be hard to engage people when it comes to preventative technology programmes. Our experience and research into the private pay personal alarm market is that this is often due to reticence from individuals to change their behaviour or to invest.
Understanding the barriers to prevention adoption
We recently surveyed 500 people over 55+ from England (YouGov) with questions around awareness of falls in the elderly and their thoughts around proactive preventative interventions. Part of this consumer research aimed to answer the question ‘What is the easiest route to prevention for you that requires the smallest amount of behaviour change?’ which we hoped would help us shape our service proposition going forward.
An encouraging 87% said that preventing a fall before it happens is most beneficial, rather than dealing with a fall once it occurs. Clearly there seems to be a deep pool of opportunity to engage with older adults on the benefits of falls prevention, and we feel this provides Local Authorities with a clear path to delivering improved health outcomes because of fall reduction programmes.
There was also a good awareness around the impact that falls, or the fear of falling, have on loss of confidence, independence and change in older people, with 74% saying they were very / somewhat aware of the impact. The three main challenges around adopting a preventative fall technology programme were cost concerns, technology complexity and resistance to change.
The education piece to close the prevention disconnect
But there is a challenge. On the one hand responders overwhelmingly prefer fall prevention technologies over solutions that only help after a fall occurs. And on the other there is a disconnect. Many do value independence but are unsure about the benefits and usability of fall prevention technologies. Our research highlights this - if 80% prefer prevention, but less than 50% are aware of the technologies, there is a clear gap in understanding.
This consumer research indicates a major opportunity to engage with older adults on a preventive basis. While it is often a challenge to deliver effective prevention, and a bigger challenge to identify the down-stream benefits of prevention to elements of the health service/primary care, our research indicates a clear willingness amongst older adults to engage in preventive programmes, particularly if any cost concerns can be minimised or overcome.
Navigating the impending social care crisis through effective prevention – webinar 14th May 2024
At the webinar you will discover how Taking Care is transforming care with anonymised user data and advanced Big Data/AI tools to turn personal alarms into proactive, life-enhancing devices, and learn more about our innovative approaches to data-driven interventions that require no new technology adoption or additional investment from service users.
This interactive session will also feature a dynamic Q&A panel, chaired by TSA Chief Executive Alyson Scurfield, and distinguished speakers including:
- Mark Allen, Head of Digital and TEC at Hampshire County Council, who will discuss innovative funding models.
- Daniel Lennox, Head of Sales, and Marketing at Taking Care, sharing insights on the impact of dark data in practical prevention.
- Steve Gates, Managing Director at Taking Care, will outline advanced preventive techniques using readily available ARC data.
- Siobhan Casey, Director of Marketing & Business Development Age NI will showcase the remarkable achievements delivered from the Innovate UK funded pilot project Move More Live More in reducing fall risks and enhancing wellbeing among the over 65s.
Join us on 14th May for this interactive webinar by booking your place here. You’ll be able to collect your copy of Taking Care’s latest insight report How Taking Care Deliver Practical Prevention, or you can download your version here.
